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www.sewexpo.com
Issue 6, March 2008
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After the Show
Newsletter
Dear Sewing Enthusiasts, Hey
- did we have a good time or what? The 2008 Puyallup Sewing &
Stitchery Expo was AWESOME!

There are so many people to thank,
I hardly know where to begin. I love, love, love writing this
e-newsletter. And to every single one of you who took the time
to tell me you enjoyed reading it - THANK YOU. For
many years, the Viking Sewing Machine company has hosted a
"Sewing Stars" dinner on the first night of the
show. This is the only time all year long when these gifted and
hard-working speakers gather in the same room. I'd like to
thank Terry Smith, Sue Hausmann and the whole Viking crew for
supporting this very special evening. This year, Sue Hausmann,
Janet Pray and Joanne Ross used this opportunity to pay tribute to
Clotilde -- and she received a special plaque from the Expo for her
many years of inspired teaching. That was a pretty special
moment … Speaking of Sue Hausmann, I cannot say
enough about the three speakers who worked so hard to put together
Friday Night LIVE. If you didn't go - you missed a truly
special evening. Sue Hausmann, Nancy Cornwell and Martha Pullen
shared many of their "favorite things" - including their musical
talent. When Sue sang "Wind Beneath My Wings" - with her
husband Herb sitting in the front row - there wasn't a dry eye in
the place. I was the emcee for this fabulous event - which was
a complete joy for me. We worked with Quality Sewing to put
together the souvenir booklet for the evening. If you go to
their website www.qualitysewing.com – you
can get the pattern for the “Sew-Premes” poncho. (You had to
be there to really appreciate the power of the poncho).

Southwestern Washington PBS affiliate
KBTC promoted Friday Night LIVE during their on-air
fund-drive. The first 100 people to pay $100 got special VIP
seating, along with a private party where they visited with Sue
Hausmann, Martha Pullen and Nancy Cornwell. We'd like to thank
Paul Jackson and the great crew from KBTC. If you live in their
viewing area - you know they have a full, wonderful program schedule
of sewing programs every Saturday. Their website is: www.kbtc.org. Saturday
was our "Quilter's Night Out" event - Kaye Wood emceed the
evening with her special friends Shar Jorgenson and Libby
Lieman. This event was also very quick to sell out and Kaye and
her friends had a great time entertaining the audience. Kaye
put together a wonderful booklet as a souvenir gift for the
evening. Whether it was Nancy Cornwell playing the
piano, Martha Pullen tap-dancing, Kaye Wood, Shar Jorgenson, and
Libby Lieman sharing their life and comedy or Sue Hausmann singing -
I'd like to thank every speaker who took the time and trouble to
help us present these special evening events. This was our
first year to have TWO events - that will be hard to
top next year, but we’re already working on
it!
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Speakers & Vendors -
WOW!
The
speakers and vendors always bring their "A" game to
Puyallup. Every year, I am daunted by how much hard work is
involved in what they do. It's not just about sending
merchandise, teaching a class or selling in a booth. They work
all year long to develop new products and seminars - and Puyallup is
where they launch the newest and latest in patterns, books, or
notions. Their hours during the show are exhausting - grabbing
a cold sandwich while staffing their booth and teaching on the
free stage or in the seminar rooms. Despite their
fatigue, they are always delighted to answer your
questions or help you with your sewing or quilting projects when you
stop at their booth.

Please remember that every vendor is listed on our website:
www.sewexpo.com. Click on “About Us” – then
click on 200+ Vendors – and the list will come up as a PDF. And
on Page 9 of the Expo Insider you'll find a “Business Directory” of
all the vendors at the
show.
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The Expo
Insider

Speaking of the Expo Insider... Wow!! I really enjoyed
developing the at-door piece. Emily Mowrer was the amazing
young graphic designer who made the Expo Insider look like a
tabloid. On the front page, we had a photo of one of our sewing
stars - dressed in an odd costume, with her eyes blanked out to hide
her identity. Of course, if you attended Friday Night LIVE -
you know it was Nancy Cornwell dressed in her sparkling "Sew-Premes"
outfit. I'd like to thank Mary Collen and her daughter London for
sending some fun pictures for the Insider, including the great shot
of Mary surrounded by her fabric stash.
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Behind the scenes at the Style Show
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Mary Collen is a CTA – and her job during Expo is to be the Style
Show manager upstairs, in Room A at the Pavilion. She oversees
the five free Style Shows that take place every day. On
Wednesday (before the show opens) - every Style Show
brings 40-50 garments for model fittings. Doing five Style
Shows every day requires an amazing amount of
organization. Mary and her crew make a master list for every
single Style Show, every single model. Then - during the actual
Style Shows - every model has her own "dresser." The
behind-the-scenes activity is completely crazy - but by the time
those models walk down the runway - it all seems smooth as
silk. But make no mistake – it requires many hours of
organization and planning to appear so effortless.
Although I am singling out Mary Collen – I’d like to thank EVERY
SINGLE CTA who works so hard to make everything at the show look
“effortless.” You are an amazing group of women. You
volunteer your time throughout the year – you come to the show, work
long hours taking tickets, dealing with the public, organizing door
prizes, checking coats and bags, answering questions, handling
traffic, doing a thousand things I’m not even aware of. Every
person who attends Expo and every speaker who ever gave a class at
Expo owes you a great big THANK YOU. The next issue of the
newsletter will be devoted to the Clothing & Textile
Advisors. It’s a wonderful program and we need to sign up even
more enthusiastic CTAs so that we can keep the magic happening for
many years to come!
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Because we plan to keep sending these e-mail
newsletters, I’m going to quit now. I’m still
recovering. For me – Puyallup is like a four-day adrenaline
rush. I’m sure I forgot to thank many important people – but
I’ll try to get to everybody in the next issue.

Mostly, I’d like to thank you for coming to the 2008
Puyallup Sewing & Stitchery Expo. YOU ARE THE BEST AUDIENCE
IN THE WHOLE WORLD. Really. If it wasn’t for your
continued enthusiastic support – there wouldn’t be a show – it's
just that simple.
You ARE the wind beneath our wings …
Keep up the good work. Remember our new mantra –
“Each One Teach One.” Please forward this newsletter to
everybody in your address book and encourage them to sign up and get
their own copy (see the Add to our Mailing List link below). We
want to get the word out to as many people as possible. (And we
never sell our mailing list.)
Rita Farro Puyallup Sewing
& Stitchery Expo Special Events
Coordinator
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Washington State University Center for Distance and
Professional Education 208 Van Doren Hall Pullman, WA
99164-5222
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